Like any ecommerce software, Magento can only go so far in helping your website to rank in search engines and drive customers to your website. These tips to improve your Magento store’s search engine optimisation (SEO) may help you to beat your competition: good luck!
1. Make sure your Magento site is quick to load
Magento is an extremely powerful ecommerce platform and comes with many caching options to speed up the loading times of your store. A website’s loading time is one of many factors that search engines take in to account, so it makes sense to reduce the loading time of your website as much as possible in the struggle for top search engine ranks! Our top tips for reducing your Magento store’s load time are:
- Enabling gzip for Magento to compress files sent to the user
- Disabling (or drastically reducing) any web server logging
- Disable Magento modules that you don’t use
- Ensure that you have enabled Magento’s internal caches in System > Cache Management
Finally, check out Magento Connect’s server performance and caching category for further ideas on optimising your website’s speed.
2. Add XML sitemaps and keep them up to date
Adding XML sitemaps for your Magento store(s) canhelp improve the rate and accuracy at which product and other pages in your Magento store are indexed by search engines such as Google and BING. You can do this by following our previous guide for adding XML sitemaps to Magento.
3. Set Google Authorship up
With the advent of Google Plus, online store owners can connect their Google Plus profile to their website’s URL using Google Authorship.
This can be a fantastic way to increase you website’s click-through rate from search engine results in Google, as it means a small picture appears below your listing on relevant search terms, maximising your website’s exposure in Google results.